Terms of Service

The ARIA Platform is operated by Simplification Technologies Inc., a corporation incorporated under the laws of Manitoba, Canada (“Simplification,” “we,” “us”). Our registered office is in Manitoba, Canada. References to “you” mean the individual accepting these Terms and any organisation on whose behalf you are accepting them (a “Customer”).

By creating an account, clicking “I agree,” or accessing the ARIA Platform, you accept these Terms. If you accept on behalf of an organisation, you represent that you have authority to bind that organisation.

The “ARIA Platform” means the multi-tenant conversational commerce intelligence platform we make available through the websites simplification.io, aria.simplification.io, trust.simplification.io, and any associated subdomains, plus the APIs, MCP server, and channel adapters described in our public documentation.

We may update the ARIA Platform from time to time. Material removals or breaking changes to documented APIs will be announced at least thirty (30) days in advance, except where a shorter notice is required by law or to address a security incident.

You must provide accurate registration information and keep it current. You are responsible for everything that happens under your credentials and for safeguarding them. We support two-factor authentication (TOTP per RFC 6238) on every paid tier and require it for users with administrative permissions on the Enterprise tier; you agree to enable it where required.

You must notify us promptly at security@simplification.io if you suspect that your credentials have been compromised.

Plan tiers, included quotas, and per-tier features are listed at simplification.io/pricing. Fees are charged in U.S. dollars unless otherwise agreed in a signed order form. Paid plans renew at the end of each billing period unless cancelled before the renewal date.

Payment processing is handled by our subprocessor Stripe; ARIA does not store payment-card numbers. You are responsible for any taxes, duties, or withholdings that apply to your jurisdiction other than taxes on our net income.

We may change the published pricing on a forward-looking basis with at least thirty (30) days’ notice. Price changes do not apply to fees already paid for a current term.

“Customer Data” means the messages, contacts, knowledge-base sources, configurations, and any other content you, your end users, or your subscribers submit to the ARIA Platform.

As between you and us, you own all right, title, and interest in Customer Data. You grant us a worldwide, non-exclusive licence to process Customer Data solely as needed to (a) operate the ARIA Platform for you, (b) prevent or address service or technical problems, (c) comply with law, and (d) produce de-identified, aggregated statistics that do not identify you or any individual.

We do not use Customer Data to train shared base models. Where you use Bring-Your-Own-Key (BYOK), prompts and responses are routed directly to the LLM provider whose key you supplied; ARIA does not retain a copy beyond the per-decision audit trail described in our Privacy Policy.

Your use of the ARIA Platform must comply with the Acceptable Use Policy, which is incorporated into these Terms by reference. We may suspend or terminate access if your use of the platform violates the AUP or causes immediate risk of harm to other customers, end users, or our infrastructure.

The ARIA Platform, the agent catalogue, the Bench, the Trust Center, the documentation, and all underlying software, models, designs, trademarks, and content are owned by Simplification or our licensors. These Terms grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the ARIA Platform during the term of your subscription, subject to these Terms.

You may not, except as expressly permitted:

• copy, modify, or create derivative works of the platform;
• reverse-engineer, decompile, or attempt to extract source code or model weights;
• resell, sublicense, lease, or use the platform to build a competing service; or
• remove, alter, or obscure proprietary notices, including “Powered by ARIA” widget attribution where required by your tier.

If you choose to send us suggestions, ideas, or feedback about the ARIA Platform, you grant us a perpetual, irrevocable, royalty-free licence to use that feedback for any purpose, without obligation or attribution.

The ARIA Platform may connect to third-party services that you elect to enable (for example, WhatsApp Cloud API, Telegram, Stripe, your chosen LLM providers when using BYOK). Your use of those services is governed by the third party’s own terms; we are not responsible for their actions, availability, or pricing.

Each party agrees to protect the other’s confidential information using at least the same degree of care it uses for its own confidential information of similar importance, and not less than a reasonable degree of care. Confidentiality obligations survive termination for three (3) years, except for trade secrets, which survive for as long as they remain trade secrets under applicable law.

Except as expressly stated in a signed order form, the ARIA Platform is provided “as is” and “as available.” To the maximum extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranty arising from course of dealing or usage of trade.

ARIA produces probabilistic outputs from large language models and related techniques. We do not warrant that AI-generated content is accurate, complete, or fit for your particular use. Customers in regulated verticals are responsible for human review of AI outputs before customer-facing release. Per-decision explainability and grounding citations are provided through the platform to support that review.

To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost data, or business interruption, arising out of or in connection with these Terms or the ARIA Platform, even if advised of the possibility of such damages.

Each party’s total aggregate liability under or in connection with these Terms will not exceed the fees paid or payable by you to us for the ARIA Platform in the twelve (12) months immediately preceding the event giving rise to the claim. The limits in this section do not apply to (a) your payment obligations, (b) breaches of the intellectual-property or confidentiality sections, or (c) liability that cannot lawfully be limited.

You will defend and indemnify us against third-party claims arising from (a) your Customer Data, (b) your violation of the AUP, or (c) your violation of applicable law. We will defend and indemnify you against third-party claims that the ARIA Platform, when used in accordance with these Terms, infringes a third party’s intellectual-property rights, subject to your prompt notice and our control of the defence.

These Terms start when you first accept them and continue while you have an active account. Either party may terminate for material breach not cured within thirty (30) days of written notice. We may suspend access immediately to address security incidents, payment delinquency, or AUP violations.

On termination, your right to access the ARIA Platform ends. You may export Customer Data at any time before termination through the self-serve export tools in Settings; for thirty (30) days after termination we will, on written request, provide a one-time export. After that period, Customer Data may be deleted.

Sections that by their nature should survive termination — including ownership, fees accrued, warranty disclaimers, limitation of liability, indemnification, governing law, and miscellaneous — survive.

These Terms are governed by the laws of the Province of Manitoba and the federal laws of Canada applicable in Manitoba, without regard to conflict-of-law rules. The parties consent to the exclusive jurisdiction of the courts located in Winnipeg, Manitoba, except that either party may seek injunctive relief in any court of competent jurisdiction to protect its intellectual-property or confidential information.

The United Nations Convention on Contracts for the International Sale of Goods does not apply.

We may update these Terms from time to time. Material changes will be posted at least thirty (30) days before they take effect, and we will notify the primary administrator email address on each affected account. Your continued use of the ARIA Platform after the effective date constitutes acceptance. Prior versions are accessible through the “View previous versions” link at the top of this page.

These Terms (together with the Privacy Policy, the AUP, the DPA where applicable, and any signed order form) constitute the entire agreement between the parties on the subject matter and supersede any prior agreements. No waiver is effective unless in writing. If any provision is held unenforceable, the remaining provisions remain in effect. You may not assign these Terms without our written consent except in connection with a merger or sale of substantially all of your assets, in which case the assignee must assume these Terms in full.

Notices to Simplification must be sent to legal@simplification.io. Notices to you will be sent to the primary administrator email address on file.

Simplification Technologies Inc., Manitoba, Canada. legal@simplification.io for legal notices. support@simplification.io for product questions. security@simplification.io for security incidents.